Northridge, CA
Overview
The newly inspired Lionesse brand offers skin and hair care beauty products focused towards the young female demographic. We were engaged to design an edgy, hip, retail store concept to fit the brands image.
Challenges
To create a unique retail store design that would stand out and complement, not compete with, the parent company’s other beauty and skin care brands.
Strategy
To promote socializing and visibility to all areas of the store, we created an open space plan with a large communal beauty station for customers. Drawing inspiration from the image of a lioness, we placed bold graphics on the walls and in the product displays that reinforced the brand. We implemented a color and material palette that symbolize energy, strength and power.
Results
Customers are met with a visually active beauty bar, bold graphic shapes, and strategically placed product displays to promote sales. A gallant red, black and white color palette dominates the three dimensional space providing an ambience of influence and vigor as clientele shop and feel pampered.
