Description
Known for the elegance and quality of their products, Orogold Cosmetics is a luxury brand that offers the ultimate beauty treatment experience through incorporating real gold into their skincare ingredients. We were engaged to create a retail store concept that reflects the brand quality and opulence.
Challenges
To create a prototype concept that caters towards a mature consumer interested in learning about the secret ingredients in these high-end products, and enthusiastic about purchasing the merchandise and experiencing the results.
Strategy
Our approach was to embody a 1920’s Art Deco style that is known as the world’s first great decorative genre aimed at deluxe taste and high income. This direction created an elegant perception that showcased and supported the exclusive product line.
Results
Customers will experience flashes of the Roaring 20’s with art deco details threaded throughout the intimate interior. The white, black and gold color scheme, padded fabric walls, and crystal lighting adds to the glamourous atmosphere and bolsters the Orogold brand.
